How Boosting Your Plant Label Design Helps Plant-Curious Customers
An effective label design should relay important information to your customers, and in the case of selling plant products, it should reveal everything there is to know about growing it. Some details you can include in the label include the following:
- What kind of plant it is, and if it is edible like a vegetable, fruit, herb, or not;
- Simple tips on the best fertilisation practices;
- A basic guide on how to get rid of common pests;
- Advice on good plant maintenance;
Growing Your Ideas: Plant Design Tips to Consider
Tip #1: Keep the Plant Label Design Clean and Simple
It’s tempting to bombard your label design with eye-catching visuals, but a label should be able to look aesthetically pleasing without overpowering its viewers. Remember that the primary goals of labels are to inform customers about the product, so while it helps to make it look dynamic, the design elements should not distract your customers from its contents.
Gardening can be tricky enough as it is, but your label doesn’t have to be! Instead, use images, fonts, colours, and other design choices that are effectively engaging to ensure you provide a good customer experience.
Tip #2: Pay Attention to the Colour Scheme
Believe it or not, colours are a powerful tool that can evoke strong emotions from your target market. Different hues attract the eyes and deliver a message that can influence the customer’s buying decisions in more ways than one. This shows that colour psychology plays a pivotal role in helping your label design stand out in a hyper-visual environment; that’s why it’s wise to consider a colour scheme that reflects your branding.
Different shades of green, for instance, can leave an impression of relaxation as it captures the carefree nature of the environment. White can help people feel secure thanks to its clean style, while black exudes class and luxury. Taking all that into account, the right colours can go a long way in increasing your plant label design’s market value.
Tip #3: Include Images of the Plant
Lawn and garden retailers like you often show off plenty of young plants lining the shelves, but it can be difficult for customers to determine which one they should try to care for if they’re new to plant parenthood. The labels may convey all the details, but giving customers visual cues can spark their motivation as they can see a glimpse of the plants as they flourish.
If you want your seeds and bulbs to get as much loving attention as your wilder-looking plants, it’s best to include images of what the flowers look like when they’re all grown up to help aspiring gardeners find the “one” for their lawn.
Tip #4: Utilise White Space to Avoid Overwhelming Customers
Tip #5: Make Sure the Font is Readable and Cohesive to Your Brand
Other than the colours and imagery, the font style you choose can also make or mar your plant label design. Going for flowery fonts with plenty of hoops and swirls may look visually interesting, but it won’t do anything to help your customers understand the information you’re providing.
Balance is key when it comes to an effective design, so it’s best to play around with fonts that can help you stand out from the crowd while remaining sensible and easily understandable.
The Bottom Line: The Importance of Enhancing Your Plant Label Design and How It Impacts the Shopper’s Experience
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