Analysis shows that around 1 in 5 (20%) of respondents shopped on Black Friday last year, with the majority (55%) heading online. The latest results suggest that retailers can expect a significant upturn in shopper volumes for this year’s event with 30% ‘likely’ or ‘very likely’ to shop on the day – with 85% of previous Black Friday shoppers likely to return. IMRG
Black Friday falls on the day after Thanksgiving, when Americans are typically not at work. Amazon brought the annual bonanza to the UK five years ago but it took off with full force in 2013 with deals from Asda, which is owned by US retail giant Walmart. It has now become more widely spread especially with ecommerce merchants. It unofficially or officially marks the start of holiday/Christmas shopping season. Almost all stores come out with low price special offers with early bird specials to attract consumers to their stores.
Last year, online retail in the six weeks before Christmas accounted for almost a quarter of all online spending, with Christmas sales rising from £14.93 billion in 2013 to £17.37 billion in 2014
Are you ready?