How Plant Labels Can Help Grow Your Garden Centre Business

There is beauty in being organised, especially for someone who owns a retail shop with an online presence. As an entrepreneur, you need to be on top of everything there is to know about your business. That includes knowing everything about your products and letting your customers and clients know about these details too.

How Organisation Helps a Business

When a business is properly organised, you can avoid delays that could decrease everyone’s productivity and even affect your potential revenue. As much as possible, there should be an easy and efficient method to make business orderly and neat, especially in the eyes of your customers.

Let us say you own a garden centre or horticultural business. When customers want to purchase new ones to add to their garden, they do not always know what they want — not until they see the plants or learn about them.
As a business owner, you are probably busy dealing with other business concerns, leaving you unable to attend to your customer’s queries 24/7. It would be best if you have a systematic way of telling them the information they need to know about the plants you sell without consuming much of your time.
Plant database and plant labelling are the solutions you need to help make this kind of situation more manageable.

How Using Plant Labels Can Be Beneficial For Your Plant Business

  • You Leave Visually Appealing Notes

Plants have different needs, and adding labels in different styles or colours can help the owners take care of them better. For example, some plants need occasional watering while others require frequent watering. Some plants need direct sunlight, while others have to be away from the sun once in a while.

When you add the correct and easy to understand labels on these plants, it would be easier for you and your staff to handle them well. You can prolong their lives and help them grow into the best plants they can be.

  • Make the Plants More Appealing with Plant Labels

Plants have different needs, and adding labels in different styles or colours can help the owners take care of them better. For example, some plants need occasional watering while others require frequent watering. Some plants need direct sunlight, while others have to be away from the sun once in a while.

When you add the correct and easy to understand labels on these plants, it would be easier for you and your staff to handle them well. You can prolong their lives and help them grow into the best plants they can be.

  • Make the Plants More Appealing

Adding trivia and unknown facts about the plants can make interactions with potential customers more exciting and engaging. If you are looking for ways to make the whole experience more memorable and enjoyable for onlookers, you can enhance their viewing experience by placing informative labels.

Note: Do not make it sound like a museum-type info card. If you position the facts in a conversational tone, visitors will not get bored reading them.

What Should Your Plant Labels Include?

The details in your plant labels depend on what you want people to know and how you wish to position your garden centre or horticultural business. Here are some essential points that plant lovers usually want to know:
  • Common Name: Opposite of the scientific name, the common name is the plant name that gardeners usually call the plant. Some examples of it are French Marigold, Garden Lily, Lavender, Lilac, and other names you are familiar with.
  • Botanical Name: If you want to add additional knowledge for plant lovers, you can also add their botanical names. It is the scientific name or the term that experts in the field use to refer to the plant’s species. Here are some of the botanical names of the previous examples given:
    • French Marigold = Tagetes patula
    • Garden Lily = Lilium
    • Lavender = Lavandula
    • Lilac = Syringa
  • Plant Size: Some plants grow taller than others. You do not want your plant-loving customer to be surprised upon learning that their chosen plant can outgrow their garden. They need to prepare the right place for their plant from the start. Consider adding the maximum size the plant can grow in an ideal environment on the label. When informing them about the plant size, include the height and the spread or width of the plant.
  • Climate Zones: Experts assign a specific zone per plant to help owners determine the coldest and warmest zones in the world where the plant can survive. This might help buyers determine whether the choice is right for their location.
  • Spacing: Spacing refers to how much the space should be between plants. If your customers plan to house many plants in their home or garden, they need to beware of this detail. That way, the plants can grow freely without their roots touching or stealing nutrients from each other.
  • Sunlight Exposure Requirement: Plants have different light exposure needs, as previously mentioned. You can break them down according to this guideline:
    • Full shade – plants that should not be exposed to direct sunlight for more than three hours per day.
    • Part shade – Plants that need three to six hours of sunlight exposure every day, but they should be left in the shade when the sun is in its hottest state.
    • Part sun – Plants that need three to six hours of sunlight.
    • Full sun – Plants that require a minimum of six hours of sunlight exposure every day.
  • Watering and Care: Anything that the plant needs to survive should also be placed on its labels. It may include details, such as the watering guideline, pruning schedule, fertiliser schedule recommendations, and the like.
  • Special Features and Use: What makes this plant special? What is its purpose? You can also provide the many symbols and meanings that the plant offers. Does it produce beautiful flowers with a lovely scent, or is it a great plant to keep pests away from the house? Every plant has its beautiful story that owners should know.


Conclusion – How Plant Labels Can Help Grow Your Garden Centre Business

Plant labels can help you communicate what plant purchasing customers need to know. On the other hand, by learning more about the plant, one can provide them with the best care and maintenance they need to flourish. The plant facts can help plant lovers know exactly what their plants want and need.

If you think consolidating the facts can be too much for you, know that there are EPoS for retail shops that already have the database you need to make everything easier. You can print the information as is or edit them according to your liking and presentation.

Easitill EPos System is the best EPoS system in the UK, even for plant and garden businesses. Our plant database contains information about more than 20,000 plants, including pictures. You can print them directly from the database or use the data to make your website more informative. Contact us to learn more about our software solution for your business.