In this case study we give an example of a site that has gone from just £4.5k takings in its first year and doubled its takings each year to now reach £264,017 in its 4th year of trading.
There are many e-commerce platforms that advertise the ability to have a functional ecommerce site up and running in essentially no time for very little money. There is a sense in which these claims are true. But in most cases, the site launched is unlikely to lead you to e-commerce success.
Having a successful e-commerce website takes time, money, or both.
Invest in your website if you want your e-commerce shop to succeed and apply the same rules as you would to opening a new physical store. You need a marketing strategy and budget, and to spend time, money and effort.
Adding e-commerce to an existing retail business probably won’t boost sales significantly overnight, but once it does start growing it will add to your business and help improve your offering to your existing or new customer base. Be patient and put in the time & effort and you should see results.
One of our Easitill customers in the pet and aquatic sector is a key example of good e-commerce growth. They initially opened the website with minimal effort, simply utilising the features available to them using in their existing Easitill EPoS system. The product data was predominantly already there in their existing system and so they got a website up and running with this. They saw little initial return (£4.5k takings in the first 6 months), but recognised that if they wanted results they needed to invest in the site further. They had ambition to achieve much greater sales results and understood that to achieve this the website needed investment from them in further time, money and effort including a marketing strategy and USP’s to set them apart from their competition.
In order to protect their business we are going to quote examples from them anonymously and refer to them as Website A.
Weekly Sales – YoY